Beverage & Consumer Products

Bringing an alcoholic beverage to market in Canada is a complex, regulated, and highly competitive undertaking. Our team has done it — leading product development and brand launches for major alcoholic beverage companies, managing the full cycle from innovation through manufacturing, LCBO listing, and cross-provincial and cross-border commercial operations. That experience is now available to our clients at every stage of the journey.

From Seed to Shelf

Our team has supported beverage ventures from the earliest stages of ideation through to full commercial operation. We understand what it takes to build a brand from nothing — the capital requirements, the production decisions, the regulatory pathway, and the commercial strategy that determines whether a product reaches scale or stalls at launch.

For those starting a distillery or craft beverage operation, we advise on facility planning, licensing, production strategy, and go-to-market approach — including comprehensive business plan development for financing and investor presentations.

For established brands looking to grow, we bring direct experience in cross-provincial expansion, cross-border operations, and the commercial levers that drive performance in competitive retail environments.

Getting Into the LCBO

The LCBO is a unique retail environment with a specific submission and listing process that many producers find opaque and difficult to navigate. Our team understands how the system works — what the LCBO looks for, how to position a product effectively, what the documentation and regulatory requirements are, and how to maximize the chances of a successful listing application.

We also advise on retail strategy beyond the LCBO — grocery, agency stores, licensee sales, and direct-to-consumer models — to build a complete commercial picture for your brand.

What We Cover

• —Distillery startup consulting and feasibility
• —Federal and provincial licensing guidance
• —Production planning and supplier relationships
• —LCBO listing strategy and application support
• —Retail and distribution strategy
• —Brand development and product positioning
• —Full business plan development
• —Capital requirements and funding advisory